Chapter Only One:
„What the quack is The Ugly Blogling?“
Once upon a time there was….
Wait, no, thats not how I’m supposed to start. Nobody wants to read old stuff in blogs.
You will never guess what happened to me today!..
Oh… that’s kind of a cliché…. Ok, I think I got it: . . .
After a certain amount of time, I finally decided to skip the introduction and get directly to the beginning.
So here I am – The Ugly Blogling. No, not there, over here! Oh, stop scrolling, I’m right in front of you. Don’t look so confused — you already got it!
I am the text.
And now you are a part of me and my story. What now? Well – just start reading and figure it out yourself…
follow, add, invite, re-tweet, like, trackback — words we’re using every day. Even taken out of the context, they all point towards the same thing - Social Media.
Social Media – it is developing so fast, that by the time one has finished writing a text about it, the informations he used won’t be any more relevant. That of course, has been enormous accelerated by the economy, which again took over a cool thing and turned it into a money machine…but thats not the topic of this article.
The important here — every day new ways to get and share all kinds of information on the web appear and become faster, easier, better. Social media even got out of the digital abstraction, turned into technical tools like twitter-friendly mobiles, You Tube-cameras , etc. These technologies, developed especially for the needs of social media, made it in a way material and real.
An speaking about real, we finally got to the central question of this article
How did the personalities of blogger change, after they got popular in social media?
“Ugly Bloglings” I call the people, who’s life style changed, because of their blogs. Once they were the shy, the quiet, the nerds, the „uncool“, the ugly, the weirdoes… Today we would use a bit different words to describe them: trendsetter, fashion icon, star, artist, most influencer, etc. What happened? Did blogging make us live in an opposite world? Well, in a way it did — but thinking about todays world, can you tell which one is the opposite?…
Anyway, what actually happened, is that blogs gave everyone* an equal chance of individual expression on the web. So the one, who never dared to say something — started telling everything.
Blogs gave the possibility to find close minded people outside of ones social environment. So the nerds found each other and became influential.
Blogs encouraged to show the world who you really are — but also gave the opportunity to start over as a “new you”.
Blogs gave the chance to get famous, to set trends, to influence opinions, to get respect.
Clearly, people, who had never got attention before, who always had been repressed by the society’s conventions – the ugly ones, dived into blogging and became Ugly Bloglings.
One day, unexpectedly, the Ugly Bloglings started to get attention. Then as it turned out – what in the society was weird, in social media was „original“.
So it was on — trough positive responses and increasing awareness, something came to the people we’ve never noticed before — their self-confidence. And it grew, the more attention, comments, trackbacs they’ve got. It felt like being applauded and the Ugly Bloglings wanted more, and more.
While the real life socializers were running from club to club — the bloggers started influencing their apparel→ appearing on the clubs guest list→ writing the clubs guest list.
And suddenly, instead the frog to become a prince, all the princes wanted to be frogs.
In most of the blog categories, the authors went trough a similar transformation — but most obvious it is in the fashion — music — hipster — lifestyle scene. Now you can recognize many blogger by their appearance – weirdoes turned into arrogant party animals, acting like superstars. Blogger parties are hot, the winners of some of the many blog awards too.
Winner of the German Blog Awards 2010 – best blogger.
But it’s not as easy as it might sound. All that happened in the context of the already mentioned fast development of social media — blogging became extremely competitive, so good content became a precondition for success. So the Ugly Blogling has been transformed not just in its appearance and social skills, but also in its intellectual skills. Many, who had started a blog without any expectations or idea, had to keep the level of success somehow. The key word was „learning by doing“. Without aiming to it, blogger ended up wit a wide knowledge and developed skills in their category.
But then again, since the most important requirements for a successful blog are continuity and integrity — and not making sense, some pretty absurd content made people famous.
Erik Kessels made a Book out of this Blog.
However, bloggers today are some of the most informed, up to date, good connected creative people in the world. Looking at their selves in the monitor, they don’t see The Ugly Blogling any more, but a beautiful Social Swan.
Oh, wow, I’m a pretty cool story, seriously! So – did u got the idea? You have now 2 weeks time, to help me – THE UGLY BLOGLING STORY – turn into a beautiful swan. Same as the blogger did. Each click, comment or trackback on me, will take me further. So with your actions, you will update and change me!
At the end of the two weeks I will share the monitoring results with you! But wait a minute, where is my moral?! Ah, here it comes, always to late…
Moral of the story:
The Ugly Bloglng “syndrome” is to me a positive social phenomenon. It proves, that popularity is not a natural circumstance, but a matter of confidence. Also , that you don’t have to fit in, to be liked — you just have to be confident enough, and the people will try to fit in to you.
Good ideas, individuality and influence make you look good. Well, bloggers aren’t rock stars, but most of the people still view at any kind of media participation in a „OMG, you’re on TV“ way. There is just one problem — now, that all the nerds got cool, who are we gonna tease? ;)